Pet Copywriter Lori

*This article has been updated since its original publishing in 2021.

Owning your own pet business is an amazing experience. But it can be a lot of work. And if your website isn’t getting you the traffic you want, you might need some help. And while you can totally do things yourself, hiring a professional pet copywriter can get you better results.

What Is A Copywriter?

A copywriter in short writes in a way that makes you money. The copy is the written text. It can be the writing on a landing page, emails, or even a blog that can help answer your customer’s biggest questions. 

Because we see copy every day, we don’t always recognize it. But as a business, you should always have a marketing plan. Furthermore, a copywriter can handle all these writing projects. They mix marketing, psychology, buyers’ habits, and target audience profiles and turn the information into something that attracts customers.

How Pet Businesses Benefit from a Copywriter

While some businesses can survive without one, having one will improve your marketing efforts. 

Here are just a few things that a copywriter will handle for you:

• Write convincing sales emails
• Craft coupon messages to send out to customers
• Make social media posts that pick up more followers
• Write sales funnels
• Help reduce cart abandonment rates
• Write copy for your website
• Product descriptions
• SEO Content marketing posts (think blog but with more ROI!)
• And so much more.

Freelancer vs. Agency: What’s Best for Pet Brands?

Unlike working with an agency, hiring a freelancer means that you only pay for the things you will be using. Not the entire agency. Also, most agencies outsource a lot of the work, whereas freelancers tend to take on the bulk of the writing work and outsource other tasks.

Another prime reason to hire a freelancer is that they often niche down to help handle your specific target audience.

For example, someone selling large-breed dog clothes will have a different market than joint supplements. Not to mention the FDA rules. So making sure you have someone who knows the pet industry is going to be a huge bonus for you and your new customers.

How Much Does It Cost to Hire a Pet Copywriter?

Don’t hate me, but there’s no direct answer. It could cost you $1,000 a year or $3,000 a month. And there are a lot of factors that go into the bottom line.

How many projects do you have?

What is your timeline for these projects?

What are you expecting?

What results do you want?

Even more confusing is that different freelancers charge differently. Their experience and process can easily affect the cost. Many freelancers will often be happy to hop on a call or offer a quote for little or no charge.

I customize all of my marketing prices around your goals and what you want. Meaning you only pay for what you need. 

• Email marketing starts at $100. 
• SEO Content Marketing Plans Start at $200.
• Optimized blog articles start at $200.

Contact me today for your own custom plan and see what discounts you qualify for.

Copywriter vs. Content Writer: What’s the Difference?

While the two subjects can overlap, they are two different tasks. Content is normally optimized content that is meant to inform only. Perhaps an excellent call to action can help bring in a few sales, but content writing is mostly about making customer connections long term.

Copywriting is a little more direct. Bonus points if your writer can do both and get an ROI from your blog through SEO content marketing. But that’s for another blog post.

5 Reasons to Hire a Freelance Pet Copywriter

1. Time Is Money

And we could all use a bit more of both. When it comes to writing an email or content, it could take hours for someone to craft the perfect prose. Not to mention all of the hours put into research. Copywriters are used to this type of thing and can easily accomplish the same level of ROI without falling behind on other office tasks.

On average, a blog post can take anywhere from five hours or more to get a real in-depth piece. Research, links, all that editing, and other fun stuff. Hiring a copywriter can free up those hours. Let the finance people get back to crunching numbers.

2. Clean And Concise Copy

Having copy that is concise and in-depth can take a lot of time to write. It can take even longer for someone attached to the project to cut three paragraphs down into one line. A copywriter can easily snap your ideas into easy-to-understand pieces for target prospects.

More than half of the visitors to your site don’t spend more than fifteen seconds on your page. Having a copywriter can sell them in ten.

3. Style AND Substance

Fancy copy isn’t necessary. Getting the message across is vital, and a copywriter knows that. Research is another massive part of the entire writing process. It’s also a time-consuming task. Understanding how your clients interact with your pet business can make more than 33% more sales per email.

4. Targeted Technique

Copywriters have a bag of tricks, not really tricks but excellent tools that they can use to help your business grow. Things like SEO, Social Media Marketing, and more. Teamed up with a solid marketing strategy and trust, a copywriter can make marketing easy.

5. Proofing To Perfection

Because copywriters are human and they do make mistakes, they are normally limited by word counts and intent. This makes them keen to notice typos and other errors. Often their content will be gone over by multiple people, and even just having one as a proofreader can help translate grammar into client lingo.

Can I Do My Own Copywriting as a Pet Business Owner?

Yes—you can write your own copy. In fact, many pet business owners start that way. But the real question is: should you?

Copywriting isn’t just putting words on a page. It’s about writing in a way that moves your audience to action. And not in a yucky way.

Because an action could be buying your product, joining your email list, or following you on social media. It all depends on your business goals.

Here are a few signs it might be time to delegate your copywriting:

• You’re spending hours writing content with little return
• Your emails or product pages aren’t converting into sales
• You’re unsure how to write for SEO or build customer trust
• You aren’t seeing sales with your automated welcome sequence
• Writing drains your energy or takes time away from growing your business

Pro tip: If you’re in a growth stage and want to scale faster, hiring a freelance pet copywriter can give you back your time while increasing your ROI.

What Should I Ask a Copywriter Before Hiring?

Not all copywriters are the same—especially when it comes to understanding the pet industry. Before you hire someone to write for your pet brand, here are a few smart questions to ask:

1. Do you have experience writing for pet businesses?
   You want someone who understands industry-specific terms, regulations, and buyer behaviors.
2. Can I see writing samples?
   Even if they can’t share client names (due to NDAs), they should be able to show style or content types relevant to your business.
3. Do you offer SEO services or just copy?
   If you want your blog or website to rank on Google, SEO skills matter.
4. How do you approach learning about my brand and voice?
   Good copywriters ask thoughtful questions, use your brand guidelines, and match your tone.
5. What’s your process and timeline?
   A clear onboarding process shows professionalism—and helps you plan ahead.
6. Do you offer one-off projects or ongoing support?
   Depending on your needs, you might want someone for a single campaign or a long-term content plan.

Bonus tip: Choose someone who asks you questions too. That means they’re invested in understanding your goals, not just delivering generic copy.

Final Thoughts: Is Hiring a Copywriter Worth It?

Finally, copywriters can bring a lot to any business, especially a pet business. Because many people along the business side only see their business. That’s what they are good at and why you are a top dog in your industry.

But having a copywriter can connect your business to the client’s needs. That’s where the true value is in having a freelance copywriter on your team.

Want to grow your pet business with high-converting email campaigns and SEO-optimized blogs?
Let’s build a content strategy that brings more traffic and sales—Contact Lori for a value-packed 30 minute consultation.