Pet Copywriter Lori

There are many different metrics involved with email marketing. And some are more important than others. Today we will take a quick look at how you can easily start to reduce your bounce rates when it comes to email marketing.

Clean Your List Quarterly

You’ll want to clean your list at least two times a year, but quarterly would be better. Cleaning up your email list every quarter also makes the task easier and quicker saving you hours in the long run. 

What you will want to do is go through your list and remove any bad addresses. These will be what’s considered a hard bounce because the email does not exist. You should look for incomplete addresses (name@notanaddress.com), wrong addresses (spam@yahoo.com), or those that don’t end in a proper Top Level Domain format. 

You can use cleaning services like Hunter.io or save yourself time and bundle email cleanup with one of my email writing services. 

Double Opt-In

Use a double opt-in process to ensure that subscribers are providing valid email addresses. This is normally a secondary option where a user clicks a link or takes another action to confirm they are subscribing to your list. Having even a simple one can stop junk emails from raising your bounce rate. 

Monitoring 

Regularly monitor your bounce rates so that way you can adjust things as necessary. While this isn’t critical you should still watch it. By recognizing problems quickly you can prevent ongoing bounce rate problems. 

Related: How Bounce Rates Affect Deliverability 

Tools and Best Practices

While some bounce rates are normal, there are some ways you can keep them under control before they become a problem.

Email Validation Services

Use services that verify the validity of email addresses before sending campaigns. While you don’t have to do this every single email, verifying your email list a few times a year can help keep it clean.

Feedback Loops

Use feedback loop services to get reports on bounced emails and adjust your list accordingly. This can also help you further identify what accounts are outright bad, or those who just had a server issue. 

Stay Bounce Free

While it’s not possible to be truly bounce-free, keeping your rate low (under 10%) is ideal. And it’s achievable! Hopefully, this quick-start guide to minimizing bounce rates helps you get started on the right path to email success. 

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