Pet Copywriter Lori

Writing emails is hard enough. You want people to read them. Actually, you really want people to click and buy from the emails you are sending.

The best way to do that, is to make sure they land in the right box.

Why You Should Avoid The Spam Box

When your email lands in the spam box it can mean big trouble for your business. Not only does it mean those emails are getting lost. And are likely to never be opened. They are also slowing dinging your account. To the point where your provider can shut you down.

That can be big trouble for your business and your bottom line.

5 Words You Shouldn’t Use In Your Subject Line To Avoid The Spam Folder

Here are just a few words you shouldn’t use in your subject lines because they commonly trigger the bots that ping your email as spam.

1. Free
2. Act now
3. Click here
4. Buy now
5. Limited time offer

Bonus: Emojis.

Keeping these words out of your subject line won’t guarantee that it won’t land in the spam folder. But it does reduce the chance. So take advantage of this info and start sending better emails!

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