Pet Copywriter Lori

If you’re frustrated because your ads aren’t converting, your emails aren’t being opened, and your sales are lower than expected, there’s one big reason why it’s happening.

Your audience isn’t actually YOUR audience.

You might think you’re marketing to the right people, but if your ideal customer profile is outdated, vague, or simply incorrect, your efforts won’t hit the mark. The good news? This is an easy fix.

Update Your Customer Avatar (And Watch Your Sales Grow)

A customer avatar is a detailed profile of your ideal buyer—the person most likely to resonate with your message and make a purchase. If you’re not seeing the sales you want, chances are your avatar is missing key details or no longer reflects the people who are actually buying from you.

Here’s what you need to do:

1. Revisit Your Existing Avatar – If you created a customer profile months or years ago, it’s time for an update. Your market evolves, and so should your understanding of your buyers.
2. Analyze Your Real Customers – Pull data from past purchases. Who are your best customers? What do they have in common? Use real information instead of assumptions.
3. Refine Your Messaging – Once you know exactly who you’re speaking to, you can tailor your ads, emails, and offers to match their needs and desires.
4. Test and Adjust – Implement these changes in your marketing strategy and track your conversion rates. You’ll likely see a noticeable improvement within the first month.

The Power of a 10% Conversion Increase

Imagine increasing your sales by just 10% next month. Not only is that possible with a refined customer avatar, but the effect is also compounding. More conversions each month means more revenue, more opportunities, and a bigger impact on your business.

Make It Easy with My Customer Avatar Workbook

If you want to get this done quickly and effectively, I’ve created a 10-page Customer Avatar Workbook that walks you through over 30 different aspects of your ideal customer. It’s an affordable, time-saving solution that ensures you’re marketing to the right people—without hiring a freelancer.

Ready to finally reach the right audience and see your sales grow? Grab your copy today!