Pet Copywriter Lori

You’ve probably heard the phrase “tell your brand story.”
But here’s the real deal: it’s not just about telling a story.
It’s about telling the right story, to the right people — on repeat.

That’s where a strategic narrative comes in.

A strategic narrative is more than a clever tagline or origin story. It’s the foundational messaging that shapes how your business is positioned in the market, and why your ideal customer should care.

Think of it as the spine of your entire marketing strategy.

So what does a good strategic narrative actually do?

It aligns your team (or just you!) around your mission and message.
It creates consistency across your emails, ads, social posts, and sales pages.
It helps customers instantly get what makes your offer different.

And no — you don’t need a full-blown product marketing team to create one.

Here’s what goes into a strategic narrative:

• Your origin — why you started this business (the real reason, not the polished one)
• Your present reality — what problem you solve today, and who it’s for
• Your future vision — what kind of change you’re trying to create for your customers, industry, or community
• Your proof — what makes your way better or different than the alternatives

The best part? Once you create a solid narrative, you can turn it into:

• A content plan (blog posts, videos, podcasts)
• A sales strategy (offers, emails, and pitches that hit)
• A team tool (so everyone’s aligned on the mission)

Final Thought

Your business isn’t just what you sell. It’s the belief system you invite people into.
Get the story right, and you’ll build more than a business — you’ll build a brand that lasts.

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