Pet Copywriter Lori

If you’ve ever stared at your sales report thinking, “I know my treats, grooming, or training is amazing… so why aren’t more pet owners finding me?” you’re not alone.

The truth is, pet owners want what you offer — they just need to know you exist.

And the fastest way to make that happen? Get visible in the places your ideal customers are already looking.

This isn’t about randomly posting on Instagram and crossing your fingers. It’s about showing up in the right places, with the right message, so the right people find you.

Here’s where to start.

1. Make Your Google Business Profile Irresistible

Imagine someone searches “best groomer near me” and your business pops up. They are met with glowing reviews, a smiling dog in the profile picture, and a clear description of what makes you different.

That’s the magic of an optimized Google Business Profile.

Fill out everything: your hours, services, photos (especially before-and-after shots), and a short bio that tells people exactly what you offer and why you’re the best choice.

Pro tip: Ask happy customers to leave reviews right after you finish the service. A few words from a fellow pet owner can be more convincing than anything you could say about yourself. You can always offer a small freebie for those who review.

2. Be Part of the Local Pet Community

You know those neighborhood Facebook groups where people are constantly asking for recommendations? That’s your goldmine.

Join local pet groups, answer questions, and share your knowledge without pushing your products right away. If someone’s asking about the best way to keep their dog cool in summer, give them your best tips. Then, if it makes sense, mention your grooming services. The key is to position yourself as an expert.

The key here is trust. People are more likely to buy from the friendly, helpful name they see popping up in their feed than from a business they’ve never interacted with before.

3. Create Content That Solves Problems

Pet owners are searching for solutions — not products.
If all your marketing says “buy my treats” or “book a grooming,” you’re missing the bigger opportunity to connect. You’re also going to get ignored if that’s your main message.

Instead, think about what your ideal customer is Googling or struggling with:

• “My dog hates baths.”
• “How to keep a cat from scratching furniture.”
• “Why is my puppy chewing everything?”

Create posts, videos, or blogs that answer those questions. Share real, actionable tips. Then weave in how your product or service helps.

For example, if you sell natural dog treats, you could write: “3 ways to get a picky eater to enjoy mealtime again” — and have your treats as one of the solutions.

When your content is helpful, you’re no longer just selling. You’re building trust, authority, and a reason for them to choose you over the competition.

Final Thoughts

The more you show up in the places pet owners are already spending time, the more your brand becomes the obvious choice.

If your pet business feels invisible right now, it’s not because you’re not good enough. It’s because your customers haven’t had enough chances to find you. Change that, and you’ll see more paws through your door (or more orders in your inbox) before you know it.

Need more help creating an effective strategy, book a call with me today.