Pet Copywriter Lori

*This article has been updated since its original posting in 2022. 

As a business owner, you might not know that your email list can boost your sales by 30% or more. And I’d call that a golden opportunity. But how do you reach those marketing goals with just emails? Whether you have 5 subscribers or 5,000, here are 6 emails that you should be sending your list on the regular. 

Best Email Practices

– Keep your emails short but concise. Stick to one subject per email. And you have about 10 seconds to capture your audience. Make your emails short and engaging. Offer maximum value with each one. Furthermore, sticking to only one idea can help inspire future emails. Perhaps if you are talking about ingredients in a product, it can be broken down into a few different emails.

– Stay away from spam words. If your subject line or email body has too many spam words, you will notice that your emails are not being opened. This is most likely because they are ending up in the spam box.

– Email regularly. Nothing can kill your open rates like your customers forgetting about you. This is why small helpful emails can keep your list engaged and active. Furthermore, that means that when you do send a sale email, they are more likely to open it.

– Always have a call to action. A CTA is key for any email, even if you aren’t sending a promotional email or a sale. Always ask your reader to do something. This can be as simple as “check out our current sales” or “comment with x problem” or even just a “head over to FB and give us a like because…”

What Emails You Should Send To Your List

As a business owner, you are pulled in 100 different ways, from handling stock, updating machines, and email marketing. All of these are important. However, here are some emails you should have lined up. 

A Welcome Email (Sequence!)

Your welcome email is going to be the most opened email you will ever send. Start your new relationships on a good foot with a carefully crafted series. These emails should alert new subscribers to what you’ll be offering them. This helps them understand the value of your emails. 

Current Events

Staying up-to-date on hot topics in your industry can be a great way to help customers. For example, if you are a pet-based business and notice a product recall, that can be an email topic, especially if you carry that product.

B2B Tip: Is there a trade show coming up? Now would be the perfect time to email your list about the show, if you’ll be attending, any special offers that are trade show exclusives, etc.

Business News

This works best as a weekly or monthly email. Utilize this moment to update customers with what’s new with your business and how it will help them. For example, a groomer is adding new dryers. They can announce how pets will be ready for pick-up faster than before.

New Products

This can also be a great way to introduce customers to other products that they otherwise might not know about. Furthermore, highlighting products is a great way to move stock and gauge interest. Perfect as a weekly or every other week email.

Pro Tip: Single product emails allow you to focus on the item and offers more opportunities to send out emails. And the product doesn’t even have to be new! These emails are great introductions. 4 Products a month as single emails will be far more effective than one email with 4 products.

Highlight Content Posts

While it may seem silly to announce blog posts, it is a great way to offer your list in-depth content. Because not everyone sees posts on websites, many will also follow your business on social media. However, algorithms can easily bury those posts. Sending an email is a simple way to make sure that eyes are on your content.

Sales

Yes, finally. While the others don’t always scream “make money now” while you are sending them, it’s all a part of long-term relationships. Would you rather have a one-time purchase of $20 or $5 every month for a year?

Writing sales emails can be tricky because you want to avoid spam filters. However, these can be a great way to announce current sales within your business, or even offer special coupons to get them in the door, or shopping online.

Conclusion

Email marketing is the perfect way to connect with customers and build relationships with them. All of this is the groundwork for better things to come. A perfect example was when Zack Snyder released his own version of Justice League. It was funded by his fans. Fans supported his project. Having a fanbase that feels connected to you is more likely to buy from you.

Use email wisely, and you’ll never have to worry about your business again.

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