Pet Copywriter Lori

Building your email list is a valuable tool for your email marketing. And if social media ever goes down, this golden list is your direct line to your customers. But no one just wants to give you their email. At least not their good one. So here are some lead magnet ideas that you can offer new subscribers. 

Pet Grooming Services

• First Grooming Discount: Offer a discount or a free accessory (bow/bandana) for first-time customers.
• Grooming Guide eBook: Have a short eBook that goes over the basics of grooming at home. Include tips for different breeds. Furthermore, this can be a short PDF of your most requested service, such as “How to trim nails at home.” Or ear cleaning.
• Seasonal Grooming Checklist: A downloadable checklist for grooming tasks based on the season and coat type. Everyone loves a checklist.
• Video Tutorial: A quick 101 video tutorial on basic grooming techniques. (Don’t forget to plug your favorite shampoo and conditioner!) 

Pet Training Services

• Free Training Session: Offer a free introductory training session or consultation so you and your customer can see if you are the best fit for their problems. You can also create a training plan during this. 
• Training Tips eBook: You can offer a puppy 101 guide. Or even a behavioral correction guide. Think about why most people come to you. Maybe it’s even a tips guide on how to score better at their next trial. 
• Behavioral Assessment Checklist: This one is a real win. A downloadable checklist to assess their pet’s behavior. They can then easily bring this to you to streamline their behavioral problems. 
• A Bag Of Treats With Your First Lesson: Get them hooked on your favorite brand of treats. Offer a free bag when they book their first lesson. It might seem like a big loss at first, but if their dog loves them, they’ll be back buying bag after bag. 

Pet Retail Stores

• Exclusive Discounts: Offer a discount on their first purchase after signing up. While this isn’t as effective as it used to be, you can get creative with it. Offer a special BOGO offer, or a free bully stick with a $X purchase. 
• Product Guide eBook: If you cater to a lot of different pet parents this one might be a bit of an investment. But, it’s definitely something that new pet owners would love. (And something not all dog/cat places cater to.) Have a quick PDF of your best products sectioned off by each pet. If someone with a bird signs up, they get the bird sheet. Segmented lists can improve sales conversions down the line.
• Loyalty Program Enrollment: Having exclusive member-only benefits is cool. While this isn’t a strong lead magnet, it can be a powerful part of a retail stores marketing. Loyalty programs like Astro, make it easy to offer discounts, freebies, and more directly to your customer. 
• Pet Nutrition Guide: A downloadable PDF guide on pet nutrition and diet plans. All of these should highlight things your store carries. You can even get creative and make a “puppy starter bundle”. 

Veterinary Clinics

• Pet Health eBook: A detailed eBook on common health issues and preventative care.
• Vaccination Schedule Chart: A downloadable vaccination schedule for different pets. Be sure to include one for every type of animal your clinic works with.
• Access to Pet Health Webinars: Free access to educational webinars on pet health topics.

Pet Sitting and Boarding Services

• First-Time Customer Discount: Offer a discount for first-time pet sitting or boarding services. This could also be a coupon for a treat if you sell retail. 
• Pet Care Checklist: A checklist for pet owners to prepare their pets for sitting or boarding. This way they know they can leave without forgetting anything. 
• eBook on Separation Anxiety: Tips and techniques to help pets cope with separation anxiety. And how people can cope while their pets are having a blast with you. 
• Emergency Contact Card: A cool branded printable emergency contact card for pet owners to fill out. 

Pet Adoption Agencies

• Adoption Guide eBook: A comprehensive guide to adopting and integrating a new pet into the home. This can include food recommendations, how to add a pet to a multi-pet household and more.
• Pet Matching Quiz: Who doesn’t love a fun quick. Back in the early 2000’s they were all the rage. And many people still take them for fun. An interactive quiz to match potential adopters with the right pet can be a fun way to get people on your email list.
• Adoption Checklist: This can be so important to first-time pet owners. A downloadable PDF checklist to prepare them for bringing a new pet home. This can also help ease last-minute “we need this!” trips. 
• Success Stories eBook: Heartwarming stories of successful adoptions to inspire potential adopters. 

Pet Photographers

• Free Photo Session Or Prop: Offer a free print, photo prop, or even a free session coupon. 
• Pet Photography Tips eBook: A guide on how to take great photos of pets. Everyone loves posting their furry friends but showing them how to take better pics can be very valuable. 
• Photo Editing Tips Video: A video tutorial on basic photo editing for pet photos.

Pet Insurance Companies

• Insurance Comparison Guide: A quick PDF guide comparing different types of pet insurance plans. This way pet owners can start making a decision without the pressure of a call. It also saves you time with general inquiries.
• Pet Health Tips eBook: A healthy pet is great for an insurance company’s bottom line. And having a guide about pet healthcare can help pet parents take action about preventive care.  
• Emergency Care Checklist: A downloadable checklist for emergency pet care. You could also offer a branded CPR or other first aid PDF for pet owners to print out and hang up in their house. 

Pet-Friendly Hotels and Travel Services

• Travel Guide eBook: A guide to traveling with pets, including tips and pet-friendly locations.
• Discount on First Booking or A Freebie: Offer a discount on the first stay or travel booking. Or you can offer a bonus treat during their first stay. 
• Packing Checklist: A downloadable packing checklist for traveling with pets.
• Exclusive Travel Tips Video: A video with tips on how to make travel comfortable for pets. 

Can I Just Buy A List?

You should never buy an email list. Because these people did not give you permission to email them, any correspondents can be seen as spam, and might even be illegal. 

Furthermore, building your own list slowly will be more valuable in the long run. These people will be interested in your company, services, and your insight. 

Final Thoughts

Lead magnets can be a powerful tool to help engage potential customers. However, don’t let this list limit you. Think about what your customers like. How they engage and the questions they ask. You’ll also find these lead magnets to be large projects, but you only have to make them once. So it’s a great investment. One ebook might cost you $2,000 to have someone else create, but 100 customers buying something monthly at $60 easily more than makes up the initial cost. 

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